Worldline works with Surfboard Payments in the Nordics

A new collaboration between payment service provider (PSP) Worldline and Surfboard Payments, a Swedish paytech company, will provide businesses across the Nordic region with “competitive” payment solutions.

The strategic partnership combines Surfboard Payments’ payment terminals, SoftPOS solutions, hardware logistics and loyalty platform, with Worldline’s acquiring, processing and fraud prevention offerings.

It will initially rollout across Sweden, Denmark, Finland and Norway, with a view to grow with customers in other markets in the future.

By integrating Surfboard Payments’ payment solutions, Worldline will be able to serve clients including small and medium-sized businesses, large corporations and partners, with Surfboard Payments assuming the role of PSP and Worldline acting as the acquirer.

Filippa Marklund, head of strategy and GTM merchant services RB Nordics at Worldline, said: “Surfboard Payments’ innovative payment solutions perfectly complement our existing portfolio, enabling us to provide businesses with a competitive range of payment options and services that create real value for the merchants.”

Surfboard Payments operates a range of payment terminals, including ‘SurfPad’, ‘SurfTouch’, ‘SurfPrint’ and ‘CheckoutX’, while all hardware is automatically delivered by Surfboard Payments’ ‘SurfShip’ API-first platform, with its logistics centre based in Sweden.

“We are excited to collaborate with Worldline to expand the reach of our payment solutions across the Nordics,” added Christopher Lindfeldt, chief executive officer of Surfboard Payments.

“Worldline’s established strong presence, deep understanding of the market and strong sales capabilities will be instrumental in driving our mutual success.”

In November 2023, Worldline enabled Tap to Pay on iPhone for large merchant customers in France, enabling them to accept in-person contactless payments.

Last year, BNP Paribas Cash Management extended its partnership with Worldline to tackle fraud in SEPA direct debit transactions.