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Segmentation secrets + API-first strategy = Next level customer experience
Customer management is a vital part of the holistic credit journey in banking and lending. Done well, customer management can increase digital adoption and cross-selling and generate additional revenue per customer. Join us as we take a deep dive into customer management across the financial services space. Our panellists will consider some of the pain points in the customer management lifecycle, including around customer segmentation and scoring. We’ll also explore what banks are achieving with an API-first strategy when it comes to new product innovation, monetization and enhancing the customer experience.
We’ll explore how to:
- Use customer management solutions and/or a decision engine to overcome pain points
- Make use of data and analytics in risk mitigation and business development
- Identify best practice in customer management
- Execute a next-level customer experience
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Ellie Duncan
Ellie Duncan
Head of Content Open Banking ExpoFormer Financial Times Group journalist Ellie Duncan has a decade of experience across financial services. While arguably best-known for her asset management work, she has also covered open banking, credit, private equity and entrepreneurship.
Joris Hensen
Joris Hensen
Founder and Co-Lead of Deutsche Bank API Program Deutsche BankJoris Hensen is responsible for the client facing business of the Deutsche Bank API Program, which he co-founded in 2015. With more than 50 partnerships and a company-wide coverage of data-based products, Deutsche Bank is now one of the world’s leading open banking players. The Developer Portal of Deutsche Bank gives partners quick and easy access to more than 40 API products, enabling them to connect personalized apps and services and thus open up new areas of value creation.
Joris’ work includes brand and partnership development in the area of open banking as well as the expansion of internal processes and structures to accelerate the bank’s digital transformation.
In his more than ten years at Deutsche Bank, Joris Hensen has worked as a project manager on various international projects. He became enthusiastic about innovations and trends early on and set up a corporate foresight program in which he developed future scenarios and innovation strategies for Deutsche Bank. He now regularly writes and publishes on the topics of foresight, innovation, and APIs.
In his spare time, Joris is committed to supporting entrepreneurial school and financial education as well as social entrepreneurship for more than 400,000 young students in India (www.karmaheld.de).
Sharada Khanna
Sharada Khanna
Global Originations & Credit Bureau Strategy HSBC
Daniel Skiba
Daniel Skiba
Senior Manager CRIF
