Google Pay integrates Affirm into US checkouts

Google Pay is to begin offering consumers and merchants flexible payment options at online checkout in the US, through a partnership with payment network Affirm.

Affirm will be available as a payment option for Android users on selected merchant apps and websites that offer Google Pay at checkout, with effect from the start of the first quarter of 2024.

“People are shopping on Google more than a billion times per day, and consumers are increasingly looking for more choice and flexibility when it comes to payment options,” said Drew Olson, senior director at Google Pay.

“By teaming up with pay-over-time providers like Affirm, we are able to give Google Pay users more payment options when checking out, while providing merchants with another tool to drive their growth.”

Other digital wallets, including Amazon Pay and Shop Pay, also have Affirm’s flexible buy now, pay later options integrated.

Jamie Cunningham, director of strategic partnerships at Affirm, added: “By integrating Affirm into Google Pay, we are making it easier for consumers to take advantage of Affirm’s flexible and transparent payment options and for merchants to drive growth.”

According to Cunningham, approximately half of shoppers are using digital wallets more frequently than they did before the pandemic and mobile commerce is growing faster than overall ecommerce.

A survey by Temenos, published in September this year, revealed that three in five Americans expect all payments to be digital in the “near future”, with 71% having already adopted mobile or online banking for payments.

It found that 41% use a mobile wallet, such as Google Pay or Apple Pay, at least monthly.