Adyen launches ‘Click to Pay’ to improve conversion at online checkouts

Global fintech platform Adyen has embedded ‘Click-to-Pay’, a new checkout functionality, within its online payment interface to address the “challenge” of low conversion.

Click to Pay has been launched to simplify the payment experience for shoppers by using data retrieval methods to avoid the need for manual card entry at checkout.

Adyen said it works by retrieving a shopper’s “historically preferred card information on their behalf”, even when a consumer is checking out as a guest.

Edgar Verschuur, global head of payments at Adyen, said that many businesses still struggle with low conversion at online checkout, especially among first-time or one-time shoppers.

“We are committed to addressing this challenge using a range of global payment initiatives. By embedding Click to Pay into our online payment flow, we eliminate the need for consumers to manually enter their card details,” he said.

“This makes it quicker, more intuitive, and less error-prone for shoppers to successfully complete their purchase, which ultimately drives revenue for our customers.”

Earlier this year, Adyen did the same for the hospitality sector, partnering with touchless self-checkout solution Autocanteen to create a seamless self-checkout service for diners. 

Recent research published by bank payment solutions provider GoCardless among UK businesses and consumers, revealed that 69% of UK consumers would abandon the online checkout if the payment process was too complex.

Another 64% said they would stop their purchase if their preferred payment method wasn’t available.